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Article Submission – Why Submit Articles and Use Article Submission Software?

Article submission or article marketing is nothing new for expert internet marketers, but for the lay person, it can seem puzzling why people submit articles. If you have been searching for information on the internet, more often than not, you would come across articles or literature written by folks over the globe. Chances are you probably think they are full-time authors or authors who are paid for these writings. After all, unless your ego is so huge, or you are an idler who has unlimited time at your disposal, who would write articles for free? But the truth is, many of these article writers do it for free at the article directories. And they do it for a reason – to get exposure for their websites, or they are establishing themselves as experts in the topic they are writing about. Traditionally, authors would submit their articles manually to article submission directories. But times have changed with the emergence of article submission software that does a neat job of submitting the articles either semi-automatically or automatically.

Article submission has many benefits. Each time when you submit an article to a free article directory, you are allowed to leave a link in the author resource box. What happens next is these article submission directories would post your article on their website and for the larger article directories such as EzineArticles, GoArticles, HotLib, etc would distribute your article to their network of publishers. First and foremost, this would bring targeted traffic to your website whenever anyone reads your article. Who reads your articles and where does your targeted traffic come from anyway?

1. Article Submission Directories

Visitors looking for information would also head to these article submission directories to find them. Some article directories have established themselves as major online resources for research material. These folks would inadvertently find your article and may then go to your website for a look.

2. Publishers’ Websites and Ezines

Depending on how popular your topic is and how well written your article is, publishers may publish your article in their ezines or websites. Their ezine subscribers or website visitors may follow the link and come to your website.

3. Search Engines

A well written article that is optimized for specific keywords may get to rank high in the search engine results. Search engine traffic, also known as organic traffic is one of the most targeted traffic you can get for your website. Imagine your article is featured in the major search engines like Google, Yahoo and MSN on page 1 for your keyword. Wow! Be prepared for a huge avalanche of traffic, get more Adsense income, make more sales, and recruit more subscribers for your ezine list.

While article submission or article marketing is a powerful means of driving targeted traffic, it is only effective if you submit your article to many directories. The manual process of submitting your articles to the thousands of online article submission directories can be extremely tedious and time-consuming. It probably takes you several days to a week to post one article to 500 – 1000 article submission directories. We hate data entry. What about you?

Whoever came up with article submission software are really geniuses. Seeing the merit in distributing articles to as many article directories as possible, software developer often authors themselves developed state-of-the-art article submission software to automate or semi-automate manual tasks like filling the blank fields in article submission forms and submitting to each directory one by one systematically.

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